A Proud Moment for TRIFED
The Tribal Cooperative Marketing Development Federation of India (TRIFED) which came into existence in 1987, is a national-level apex organization functioning under the administrative control of Ministry of Tribal Affairs. TRIFED acts a facilitator for tribes to connect with bigger markets to sell their products. The approach undertaken aims to empower the tribals with knowledge, tools and pool of information to make them more adept at conducting their operations in a more systematic and scientific manner. The primary objective of TRIFED is socio-economic development of tribal communities of our country through marketing development of tribal products such as tribal textiles, tribal paintings, handlooms, metal crafts and pottery while also focusing on the capacity building of the tribal people by way of formation of SHGs, sensitization, administrating training for undertaking a specific activity, exploring marketing possibilities in national as well as international markets, creating opportunities for marketing tribal products on a sustainable basis, creating a brand and providing other services. Two major functions that TRIFED is focused on are Minor Forest Produce (MFP) development and Retail Marketing and Development.
TRIFED envisages to “Promote sustainable livelihood systems for tribal people by marketing development and ensuring remunerative price for their products, provide minimum support price and value addition of Non-Timber Forest Produce (Minor Forest Produce), empower them through meticulous capacity building, augment their resources substantially, develop marketing partnership with Central/State Government agencies and other development partners through establishing convergence and coherence in activities.”
Team TRIFED led by Shri Pravir Krishna as Managing Director has been unceasingly working to realize these objectives and achieve the desired outcome by improving the livelihood of the tribal communities and creating a sustainable market as well as enhanced business opportunities for them. Recognizing these efforts towards the transformation of lives of tribal population across the country, TRIFED won a collective award of Excellence in PSU, Hosted by World Leadership Congress and Awards, The Business Leader of the Year Awards – for investment in start-ups in the Organisational Award Category. Shri Pravir Krishna, Managing Director of TRIFED on the other hand won as many as three Individual Category awards of CEO of the year; Brand Builder of the year and Entrepreneur of the Year for his exemplary and inspirational leadership. This was not the first time TRIFEDs hard work and achievements have been rewarded. Shri Krishna has also won three awards in the Virtual Edition of National Awards for Excellence – PSU held on October 14, 2020. The MD TRIFED was conferred with 2 individual awards for the exemplary and inspirational leadership in the CEO of the Year and Visionary Leadership Award categories and TRIFED won a collective award in the Investment in Start-Ups Category.
These awards are a recognition of Shri Pravir Krishna’s leadership and TRIFED’s contribution towards livelihood generation of the entire tribal community and making them self-reliant. Over the past three years, under Shri Krishna’s guidance, TRIFED has accelerated its mission in empowering the tribal community through the implementation of pathbreaking initiatives like Van Dhan Yojana, MSP for MFP Scheme and in promoting tribal commerce through both online and offline modes like organizing National Tribal Festival which goes by the name of Aadi Mahotsav, selling tribal products through its own e-commerce portal of Tribesindia.com and collaborating with other platforms such as Amazon, Flipkart.
Shri Krishna is an IAS officer of 1987 batch (Madhya Pradesh cadre) who was also named as one of the Most Influential Indian, in a list of influential Indians prepared by Fame India, Asia Post and PSU Watch in 2020! A team is as good as its leader. Team TRIFED is proud to be led and guided by Shri Pravir Krishna as its Managing Director.