The Uniqueness of India’s Indigenous Fashion
Fashion Show at Aadi Mahotsav featuring handmade Clothing and Jewellery by Tribal Artisans
The festive trend forecast shows that tribal style is back in ethnic fashion circuit and looks like it is here to stay. Also keeping in line with Make in India campaign and clarion call of Go Vocal for Local, fashion designers have started infusing the clothing from rural India with the modern attire of urban side. The right garb coupled with right accessory has the power to make or break your look and let’s not get into the significance of keeping abreast with the fashion trend of latest times.
It is not just us emphasizing on the beauty of fusion fashion, but your favorite divas are very often spotted carrying a beautiful Chanderi, Tassar silk, Khadi, Maheshwari silk and outfits in similar materials which are locally woven by our indigenous artisans using traditional techniques. To add to these beautiful attires is our Tribal Jewellery which accentuates the look of any ethnic outfit. These artsy ornaments made of glass or stone beads, brass, silver and other metal alloys add a dash of antiquity to the accessories and has the potential to elevate the style status.
Clothing and accessories have always been an essential part of tribal culture and has played a significant role in the development of rural people. Tribes associate these to not only their identity but also with a feeling of pride. Locally grown cotton, silk and khadi has found its way into international markets with ever changing fashion trends, which has also given a boost to the livelihood of rural inhabitants. People from around the world are creating demand for these authentic Indian Clothing and Jewellery and TRIFED in its attempt to connect 5 lakh tribal enterprises to the world is working relentlessly to fulfill this demand and benefit the underprivileged tribal communities. Tribes India as a brand under TRIFED has been working to bring this authentically sourced tribal produce from the interiors of the country, which is not limited to just Clothing and Jewellery, to the mainstream market through its outlets and online platform TribesIndia.com
Indian ethnic wear has gained popularity at international levels too. The journey from traditional to regional has now slowly shifted to tribal wear as well. In order to display the beauty and appeal of these tribal styled clothing infused with the modern fashion, Aadi Mahotsav an annual National Tribal Festival features a Fashion show centered around the Tribal Wear and presents alluring outfits and jewellery that has travelled from Rural to Urban India and have become a part of every fashion vistas wardrobe. Not only that, one can shop from a diverse range of products sourced right from the interiors of our country with the support of government and sold by our empaneled artisans. Join hands to support our Tribal Community and make them go global.