The Timeless Appeal of Tribal Art
India has always been a land of traditional and cultural vibrancy by way of its age-old arts and crafts. Each of 35 states and Union Territories spread throughout the country have their special style and pattern of art prevalent in the state or their community known as folk art. Apart from these folk arts there is yet another kind of art broadly practiced by multitude of tribes and rural population which is termed as Tribal Art. The folk and tribal arts are ethnic and simple, and yet colorful and vibrant enough to speak volumes about the country’s rich heritage.
These art forms depict the craftmanship and the creative energy of the tribal people. The wide range of tribal paintings, jewelleries, clothing and so on, all forms a part of rich tribal heritage. Tribal and Folk arts have faired well given the consistent developmental efforts put in by the Indian Government and other organizations and one such organization which is devoted to upliftment and betterment of tribals by bringing there produce to the market locally and globally is Tribes India.
With 127 retail stores sprawled across the country and a dedicated online marketplace www.tribesindia.com to bring the tribal goods to the masses. Tribal Cooperative Marketing Development Federation of India (TRIFED), under the Ministry of Tribal Affairs is progressively working towards the marketing and development of tribal products including art and craft items through its “TRIBES India” shops and the state emporia outlets on consignment basis.
The aim of the initiative is to onboard 5 lakh tribal producers for the sourcing of handicraft, handloom, natural food products and other tribal produce throughout the country to bring the best to the people. The suppliers consist of Organizations/Agencies/NGOs working with tribals, tribal artisans and SHGs. TRIFED forms an Omni-channel facility for tribal suppliers for selling of goods through their retailers, suppliers and distributors, TRIFED’s network of outlets and e-commerce partners as well as their own e-marketplace.
